5 Tips Small Businesses Can Take Away From The Tiny House Movement

What on earth could small businesses learn from the tiny house movement if your industry is unrelated? It comes as no surprise that the growth, mission, popularity and purpose of the tiny house movement have grown over the past decade. People are joining this movement for financial freedom, environmental and leisure enjoyment. These owners reduce skyrocketing maintenance costs and living expenses that come from soaring mortgage payments of capacious houses. This movement also frees up more time to spend with family and travel.Over the past decade, we have seen the increase in restructuring, downsizing and corporate dismantling by many large firms. According to the U.S. Small Business Administration, 99.7 percent of all employer firms are small businesses. While this percentage is an impressive number, there are some great tips many small businesses can take away from the tiny house movement.
Compact and mobile: Owners of tiny houses downsize to reduce the overabundance of clutter, high mortgage payments, and freedom to do more things they want to engage in. They have the capability of hitching their home on the back of a vehicle and can save money on hotel costs when traveling. Depending on your type of business, with the ease and digitization of many applications and smart devices, you can mobilize your business and take it anywhere. Even if you relocate, your business can be just as portable. Small businesses may be compact in scale, but can be substantial in their return on investment.

Energy and cost-efficient: Tiny house owners save money by lower operating costs, energy usage, and maintenance costs. You will find innovative ways to curb your budget in certain areas that will free up money for other important business investments to grow your business. Small businesses may not use up as much energy and power as larger organizations. You can operate more efficiently as well as effectively.

Environmentally conscious and sustainable: Tiny houses may be built using environmentally friendly and repurposed materials. They are built to last but are as unique and aesthetically appealing as the details in a larger home. Small businesses can apply similar eco-friendly elements and recycled supplies to their organization. Make a statement with personalized and customized brand installations on a smaller scale, but with great innovative curb appeal.

Technological advantages: Technology is not as big and bulky as it once was. Tiny houses can embody the same level of digitization as larger homes, just on a smaller scale. At one time, big businesses had the upper-hand with harnessing more advanced applications in technology. Nowadays, not only is technology more advanced and constantly evolving, many elements are far more affordable than they’ve ever been.

Innovative: While tiny house living is not a new phenomenon it is increasing in popularity. The idea of living a quality life on a small-scale pushes us to new levels of residential creativity. We are inspired to try something new, creative, and innovative that will make us stellar in our industry. Since many quality products and services are more affordable and reliable, small businesses can make quality purchases and outsource services that will save on equipment and personnel budgets.
Just because a small business may adopt a few ideas from the success of the tiny house movement, some of these applications may not be feasible or appealing to your particular industry. You don’t have to sacrifice quality for affordability. Small businesses have the power, however, to promote their business with creative, personalized and exceptional customer experiences, regardless of size and budget.

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How Can Digital Marketing Work for Your Business?

There is no question that we live in the digital world and from this perspective; it is significant that your business has magnificent presence in the digital space. Internet marketing or digital marketing is the marketing future across the world with full of advantages as compared to traditional marketing. Here are the few reasons why digital marketing is important for every business:

Provides equal opportunity to all kinds of businesses.

More cost effective as compared to traditional Marketing.

Delivers more conversions.

Helps in generating more Revenues.

Facilitates interaction with targeted audience.

Also caters to mobile customers.

It helps in earning people trusts

All these reasons show that digital marketing or digital modes of communication are quicker, result driven and more adaptable. To optimize your business and drive conversions, it is essential to know about all the digital marketing elements, which are as follows:SEO (Search Engine Optimization)In the layman’s terms, SEO is a marketing discipline, which focuses on organic (non-paid) visibility on search engines. SEO is not only related to making your website or online presence better for search engines but also about making it better for people. To provide relevant results to its audience, Google regularly updates its algorithms. Because of this regular updates by Google, many experts say that their effort is futile but their results or SEO is dead. However the truth is that Google tries to filter the websites that don’t deserve to be on the top of search Engine Result Pages (SERP’s).SEO is one of the most cost-effective strategies that will bring organic traffic to your website. So, there is no doubt in investing in SEO work.SEM (Search Engine Marketing)It is the most effective and comprehensive strategy to grow your business and drive more traffic to your website in an increasingly competitive market. With lots of business presence on digital platform and all of them keeping their eyes on the same, it is significant to advertise online, and SEM is one of the best ways to promote or advertise your business. It is done primarily through paid effort, which is why it is also called as Paid Search Marketing.The SEM domain is diverse and complicated, so on the basis of the structure of your business, you may choose PPC (Pay per Click) or CPM (Cost Per-Thousand Impressions) or CPC (Cost per Click). Google AdWords (Google) and Bing ads (Yahoo) are the most popular platforms for SEM.Content CreationContent creation is an effective marketing method and even after the changes in Google’s algorithms like Penguin, Panda or Humming bird update, content is still the most significant metric while measuring the search results. Content can be presented in many ways, such as blogs, e-books, case studies, how to guides, question & answer articles, banners, infographics, images, news updates, videos or content for social media sites.You can create content on any topic related to your business (if you are creative), and then skillfully link it to your business indirectly. The content should be professional and search engine optimized. It is always better to leave certain things in hands of professionals to achieve success in your business. There are many Content Writing as well as Content Marketing agencies which not only write the content in the professional way but also promote it on digital media to create brand awareness and bring traffic, which in turn convert to your customers.SMM (Social Media Marketing)Social Media Marketing uses social networking sites (like Facebook, Instagram, LinkedIn, Twitter, Pinterest etc.) as a tool of promoting websites and bringing traffic towards your business.The basic goal of SMM is to engage or communicate with the users, increase brand visibility and reach more customers. Having an active Social Media Presence (engage on daily basis) has become an invaluable part to expand your reach, which as a result will build your own reputation and brand.Mobile MarketingThe consistent use of smartphones in daily life has brought this technique of marketing. This technique would definitely give more exposure to your business as mobile has become an integral part of our life. Mobile marketing can be done in various ways. Some of them are as:

App-Based marketing

In-Game Mobile Marketing

SMS

Mobile Search Ads

Mobile Image ads

Email MarketingEmailing is one of the easiest and inexpensive ways to advertise your business and products or services as compared to all other digital marketing strategies. Below are some of the reasons how email marketing can help in growth of your business:

Email has wider reach

Email delivers your communication

Email drives conversions

Email results in higher ROI(Return on Investment)

It is an open platform and will remain there forever

All the above reasons, shows that email marketing is the most effective marketing channel that can help you to connect with audience and drive sales and revenue for your business.ConclusionAs a marketer, you have many channels and strategies to promote your business online and reach your audience. It is important to choose different marketing strategies for your business to succeed online. However, the truth is the combination of different strategies can only serve your objectives better. A digital marketing agency offers all online solutions that can help you in achieving a high ROI. These agencies consult, strategize and execute to deliver the best. So, it is highly recommended to opt for professional digital marketing services to achieve online business success.

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ECommerce Web Design Is The Future Of The Internet

Ecommerce web design, is now spear heading all advertising campaigns, guaranteeing an incorporated platform for development. Ecommerce web design can vary significantly relying on the size and brand name recognition of your on-line ecommerce site platform. The ecommerce design made use of for a well acknowledged ecommerce brand or high street brand can easily differ significantly from an ecommerce new venture company.A well acknowledged brand can easily make use of way of living pictures recognizing that their followers will certainly still browse with sub categories of their ecommerce web site. If you do not have that privilege your website needs to guarantee it draws in the eye for your on-line consumer and convinces them to click with to see product classifications. This frequently suggests revealing your distinct selling points and special offers on the home page of your website. Keep in mind clients should be spoon fed with non technical details that will certainly urge them to purchase. Many IT business make the blunder of offering their services and products in technical terms, puzzling ecommerce customers and as a result decreasing the efficiency of the ecommerce websiteThe success of your ecommerce internet site additionally depends dramatically on merely exactly how conveniently people can easily discover your products and services. Luckily there are numerous ecommerce navigation variations allowing you, the ‘ecommerce business’ to select which design suits your market. Constantly make sure your website navigation is easy to use from all web pages of your ecommerce internet site and not just the home page.Ecommerce designs additionally differ significantly in style with some ecommerce websites showing images of all classifications on the home page and additional ecommerce websites simply disclosing a big rotating picture and some special offers. Do your possible consumers have to see even more offers and products on your home page? Do your clients should be pushed into areas of your websites to guarantee maximum return on financial investment? Do your customers require one-of-a-kind functions to buy your products? Do your clients want to see records of their acquisitions when they login to your site? Etc.These Companies employ a Graphic Designer or team of individuals to design your eCommerce site from scratch to give you that edge over your internet competition.These are merely a few simple questions of many that can make a substantial contrast to the success of your ecommerce web design. Preparation prior to beginning your web site is important. Ensure the ingenious consist of simply what your customers will most certainly reply to.

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